You can easily export, manipulate, and transfer this data into external dashboards for further analysis. Then use them to assess the effectiveness of the CTA (Call-To-Action) in your videos. Track the CTR for these links with Google Analytics and other tools. For example, some of your content may be hosted on landing pages with links adjacent to your video content.
And relatedly, the more data that decision-makers can access, the better the business outcomes will be. Clearly, companies are increasingly investing in ways to stream live video as a central element in their business. Do that math, and that’s a 15-fold growth since 2017. Live video will account for 17% of internet video traffic by 2022.